Hello Kitty is a fictional character produced by Japanese company Sanrio, created by Yuko Shimizu and currently designed by Yuko Yamaguchi. She is depicted as an anthropomorphic white Japanese Bobtail cat with a red bow. Her Full name is Kitty White. Shortly after her creation in 1974, Hello Kitty greeted the world with a "Hello!" on her first product. The Hello Kitty vinyl coin purse was introduced by Sanrio in March 1975. The character is a staple of the kawaii segment of Japanese popular culture. Originally aimed at pre-adolescent females, Hello Kitty's market has broadened to include adult consumers. She can be found on a variety of products ranging from school supplies to fashion accessories and high-end consumer products. Including various diamond necklaces. Several Hello Kitty TV series, targeted towards young children, have been produced.